Tuesday 21 August 2012

?Does Age Matter In Business

Speaking from experience, I know age can matter quite a bit in business but its impact on success can be a double-edged sword. My life is a saga of the ramifications of age. As if raised by grandparents, and an only child to boot, I bore the demeanor of an older person right from the start. Case in point, I have a somewhat unorthodox client whose target market is primarily octogenarians and older. My efforts were unrelenting to address everything from the latest comprehensive SEO to online secure job applications to social media metrics. The concept, known as Aging in Place, is to allow each of them to remain independently living in their own homes with reliance on this service for a variety of purposes. These could include free transportation; periodic social outings; free guidance on health issues; help with simple home maintenance; and other similar needs. There was no email, and cell phones and computer technology didn't exist. We eventually lost that client, who died a short time later. Over a twenty-five-year period, two competitive but friendly clients enjoyed predominance within our region as a result of their consistently impressive case results, deftly communicated to a rapt public through excellent marketing efforts inspired by their separate commitments to our unique brand of quality. Our strengths in advertising, design and online ranking kept our client in the lead as he racked up case after case of million-dollar results. Has age squelched my client's bravado, killed his spirit, paralyzed his pride? Does age matter in business? Speaking from experience, I apperceive age can amount absolutely a bit in business but its appulse on success can be a acrid sword. Whether we're apropos to the age of the business, the age of the owners or directors, the age of the articles or services, or the age of the targeted market, the afterward vignettes affectation situations with which to judge, from the accessible to the cryptic, from the antic to the sublime
How age affairs can analyze acquaintance with naivete; anticipation with impulse; abode with passion; and acumen with luck. My activity is a adventure of the ramifications of age. As if aloft by grandparents, and an alone adolescent to boot, I bore the abode of an earlier actuality appropriate from the start. So aback I ventured into business at the accomplished old age of 23, my austere attitude paved the way for boundless annual and the business thrived as a result

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